![Lake 1 Lake 1](https://www.purchasely.com/hs-fs/hubfs/Lake%201.png?width=75&name=Lake%201.png)
![Otozen app Otozen app](https://www.purchasely.com/hs-fs/hubfs/Otozen%20aoo%201.png?width=75&name=Otozen%20aoo%201.png)
![Jigsaw app Jigsaw app](https://www.purchasely.com/hs-fs/hubfs/Jigsaw%20app%201.png?width=75&name=Jigsaw%20app%201.png)
![Kidly 1 Kidly 1](https://www.purchasely.com/hs-fs/hubfs/Kidly%201.png?width=75&name=Kidly%201.png)
Multi-apps
Objective: Build confidence and drive conversion by incorporating social proof into paywall engagement strategy
Purchasely features used: Paywall Builder - Placement
Key Takeaway: Paywalls that incorporate social proof tend to achieve higher conversion rates compared to those without
![Just a baby app Just a baby app](https://www.purchasely.com/hs-fs/hubfs/Just%20a%20baby%20app%201.png?width=100&name=Just%20a%20baby%20app%201.png)
Just a Baby
Social Networking
Objective: Assess the conversion performance of a new paywall engagement mix: Placement x Design x Free-trial offer
Purchasely features used: Paywall Builder - Placement
Key Takeaway:
- Record high conversion to trial and paid
- Best performing placement
![Stretch app 1 (1) Stretch app 1 (1)](https://www.purchasely.com/hs-fs/hubfs/Stretch%20app%201%20(1).png?width=100&height=100&name=Stretch%20app%201%20(1).png)
Stretch
Health & Fitness
By Breakthrough Apps
Objective: Evaluate the potential impact on conversion rates of adding a quarterly plan to the existing subscription offerings
Purchasely features used: Paywall Builder - A/B Test
Key Takeaway: Offering a quarterly plan has proven to boost the conversion rate by 18%
![Le Monde App Le Monde App](https://www.purchasely.com/hs-fs/hubfs/Le%20Monde%20App%201.png?width=100&name=Le%20Monde%20App%201.png)
Le Monde
News
Objective: Leverage seasonality to optimize conversion and retention
Purchasely features used: Paywall Builder - Placement
Key Takeaway: Promo code paywalls with limited-time offers drive engagement and lure back lost subscribers
![EarthSnap App EarthSnap App](https://www.purchasely.com/hs-fs/hubfs/EartSnap%20App%201.png?width=100&name=EartSnap%20App%201.png)
EarthSnap
Education
By Earth.com
Objective: Find out if offering only a yearly subscription option increases the trial start rate
Purchasely features used: Paywall Builder - A/B Test
Key Takeaway: Offering fewer subscription choices in combination with a free trial can enhance the conversion rate
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