#GrowingwithPurchasely

Multi-apps

Objective: Build confidence and drive conversion by incorporating social proof into paywall engagement strategy

Purchasely features used: Paywall Builder - Placement

Key Takeaway: Paywalls that incorporate social proof tend to achieve higher conversion rates compared to those without

Just a Baby

Social Networking

Objective: Assess the conversion performance of a new paywall engagement mix: Placement x Design x Free-trial offer

Purchasely features used: Paywall Builder - Placement

Key Takeaway:

• Record high conversion to trial and paid
• Best performing placement

Stretch
Health & Fitness
By Breakthrough Apps

Objective: Evaluate the potential impact on conversion rates of adding a quarterly plan to the existing subscription offerings

Purchasely features used: Paywall Builder - A/B Test

Key Takeaway: Offering a quarterly plan has proven to boost the conversion rate by 18%

Le Monde
News

Objective: Leverage seasonality to optimize conversion and retention

Purchasely features used: Paywall Builder - Placement

Key Takeaway: Promo code paywalls with limited-time offers drive engagement and lure back lost subscribers

EarthSnap
Education
By Earth.com

Objective: Find out if offering only a yearly subscription option increases the trial start rate

Purchasely features used: Paywall Builder - A/B Test

Key Takeaway: Offering fewer subscription choices in combination with a free trial can enhance the conversion rate