Experiment-led
app growth: How TomTom increased MRR by 85% YoY
TomTom, a pioneer in navigation technology, faced stiff competition from free alternatives like Google Maps.
To stand out, they adopted Purchasely for agile experimentation.
Over 4 quarters, TomTom Go Navigation achieved:
- +85% increase in revenue
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5x increase in A/B test frequency
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10x faster paywall & onboarding screen production
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90% cost saved on development & experiments
Read the case study to learn more about TomTom's experiment examples, including:
- Onboarding strategies
- Pricing
- Choices and copy
- Engagement strategies
Read about how TomTom is driving app revenue through rigorous experimentation using Purchasely
