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Case Studies & Ebooks
Learn, build, and grow your In-App Subscription business with our Case Studies, Ebooks, and White Papers.
Experiment-led App Growth: How TomTom increased MRR by 85% YoY
TomTom, a pioneer in navigation technology, faced stiff competition from free alternatives.
To stand out, they adopted Purchasely for agile experimentation, and over a year TomTom achieved:
- +85% increase in revenue
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5x increase in A/B test frequency
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10x faster paywall & onboarding screen production
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90% cost saved on development & experiments
Read the case study to learn more about TomTom's experiment examples.
Paywall Copywriting Guidebook
Discover some success stories and real-life examples:
- Jigsaw: how going from "aspirational" to "straightforward" messaging led to 444% more revenue and 400% more renewals.
- Curio: how new copy reflecting a deeper emotional user motive led to an 80% reduction in CPI.
- TomTom: how value-driven, clear message led to +56.8% revenue.
- Duolingo: The impact of persistent verb-driven prompts.
10 Tips to Optimize Your App Paywall
The comprehensive eBook shares 10 most valuable paywall optimization tips including:
- Gaining user insight through paywall screens
- Strategic timing
- Onboarding strategies
- Aligning trial length strategies
- Personalization tips
Subscription Apps Fundamentals
The eBook is packed with applicable tactics for
- increasing subscription adoption rate
- converting free subscribers
- improving retention rate
- and avoiding churns
In-App Purchases: the ultimate guide to the perfect use
In-App Purchase and Subscription are extremely attractive app revenue models yet involve layers of work that require technical capacity, time, money, and business know-how.
Top 10 Paywall Design Tips
This eBook shares practical recommendations with matching examples to help readers design paywalls that convert users.
A guide to maximizing subscription app revenue with lifecycle paywall engagement
Paywall examples throughout the funnel
This ebook provides lifecycle paywall engagement tips, applicable paywall examples, and benchmarks for each stage of the funnel.