Everything You Need to Know About Programmatic Advertising: WHYs, HOWs, and WHATs

28 July 2023

Acquisition Ads

What is Programmatic Advertising, why is it beneficial, how to implement it. (Guest article by IconPeak)

Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz (Jodel)

29 September 2022

Subscription In-App Purchase Podcast Ads

How Jodel, Hyperlocal Community app shifted from ads to In-App Subscriptions-led revenue generation.

6 Most Effective App Monetization Strategies in 2022

23 August 2022

Subscription In-App Purchase Ads

Everything you need to know about the most effective app monetization strategies in 2022, and the importance of user experience.