Purchasely Blog | Acquisition

Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

16 December 2024

Subscription Podcast Acquisition Conversion Mobile APP Content Creation AI

Explore how Mojo scaled to 40M+ downloads with CEO and co-founder Francescu Santoni. Learn the strategies behind their subscription model, user...

Vanina Nguimbi

Marketing @ Purchasely

Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

22 October 2024

Subscription Podcast Acquisition Conversion Dating Mobile APP paywall optimization

Discover mobile app growth strategies from Robyn Exton, founder of HER, in the latest Subscription League podcast. Learn how HER, a leading LGBTQ+...

Jeff Grang

Co-founder & CEO @ Purchasely

From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen

24 September 2024

Retention Tech Podcast Acquisition segmentation

Explore growth marketing strategies with IFTTT's Megan Cohen, covering segmentation, AARRR metrics, and user base expansion tips in this insightful...

Jeff Grang

Co-founder & CEO @ Purchasely

Acquisition best practices for dating apps as we head into the holiday season and New Year

18 December 2023

Acquisition Dating

Maximize dating app success in the holiday season with strategic acquisition, ASO, and local engagement tips. (Article by Redbox Mobile. )

Redbox Mobile

Redbox Mobile is a full service App Marketing and User Acquisition specialist agency and Apple Search Ads Partner.

Everything You Need to Know About Programmatic Advertising: WHYs, HOWs, and WHATs

28 July 2023

Acquisition Ads

What is Programmatic Advertising, why is it beneficial, how to implement it. (Guest article by IconPeak)

IconPeak

Buying an App - A Guide to Acquiring a Mobile App Business

5 July 2023

Acquisition Mobile APP

A Guide to Buying an App: Considerations for Acquiring a Mobile App, Build vs. Buy, and Creating Your Own vs. Purchasing an Existing App.

Bomee Lafitte

Content Marketing Manager @ Purchasely

Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee)

15 June 2023

Retention Podcast Acquisition Paywall A/B Testing

Vincent Hart de Keating, the CEO of Kovalee, a non-gaming app publishing platform, shares insights into what it takes to turn ordinary apps into...

Bomee Lafitte

Content Marketing Manager @ Purchasely

How Can Subscription Apps Leverage iOS In-App Events?

13 June 2023

Subscription Apple App Store Acquisition Guest Article

Boost subscriber engagement with iOS in-app events. Gain tips from AppTweak about optimizing in-app event content, timing, target audiences, and more.