Podcast: How to build a successful subscription monetization model

Jean-François Grang, Co-founder and CPO of Purchasely, is interviewed by Jess Overton, from ironSource, a leading business platform for the App Economy.

App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth.

Jess Overton joined ironSource 5 years ago and has immersed himself into the world of the App Economy. He is the Director of Demand @ ironSource Aura that empowers telecom operators to create a richer device experience,
incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device.

He is the host of ironSource Aura’s “Out of the Box Podcast” - a podcast for mobile marketers looking to grow their businesses.

In this 40-minutes episode, Jess and Jeff are talking about many topics:

• the current state of the Subscription market;
• the challenges to face before implementing a subscription business model;
• the central role of Paywalls combined with Segmentation and the importance to display different paywalls to different user cohorts;
• the identification of key moments along the user journey to show the value of the subscription offer;
• the retention tactics.

Enjoy this discussion between Jeff (based in Paris) and Jess (based in Tel Aviv).

Do you like this episode?

You may also listen to other interviews of our CPO:

• Mobile App Makers: 🎧 3 Essential Tips for Selling In-App Subscriptions 🎧
• Remerge: 🎧 Is the App World Shifting from Ads to Subscriptions? 🎧
• Le Replay: 🎧 How to personalise In-App sales screen 🎧